Market development for the company in apparel industry

ACT Group advised and supported the local apparel producer in Tajikistan on new market development. ACT Group advised and supported the national textile-product producer in Tajikistan on new market development. Upon the request of the client for opening new markets, ACT team facilitated the deal between the local producer of socks and hosiery, LLC “Vahdat-Textile”, and international retail chain Auchan, operated by Schiver LLC in Tajikistan, on supplying nationally branded socks to “Auchan” hypermarket in Dushanbe. The first phase of the project included the development of the marketing and promotional plans for “Vahdat Textile” LLC. In the second phase, ACT textile industry experts tested the product offered by the local producer on conformity with the whole range of international requirements, including the product design and packaging, The ACT team worked, afterwards, on adaptation of product line to Auchan retail chain requirements that included product rebranding, developing the new labeling and packaging. With the support of the ACT team in preparation of the commercial brief for submission in the application package to LLC Schiever, as a result, LLC Vahdat-Textile signed the long-term contract with LLC “Schiever” on regular supply of socks to Auchan retail chains in Dushanbe city, Tajikistan and several cities in Russian Federation.